Artificial Intelligence once again help Organizers to learn more about their Visitors. How do they behave, how long do they stay at the event, where did they stop for a long time. Beacons allow Exhibitors and Organizers to capture the moment a Visitor is passing by and to send them messages as soon as they are appraoching the Beacons. The messages are shown on the Visitor’s smartphone as a notification.
A beacon is a guiding or warning light, signal, or symbol used to attract attention, provide direction, or offer hope and inspiration.
