Artificial Intelligence once again help Organizers to learn more about their Visitors. How do they behave, how long do they stay at the event, where did they stop for a long time. Beacons allow Exhibitors and Organizers to capture the moment a Visitor is passing by and to send them messages as soon as they are appraoching the Beacons. The messages are shown on the Visitor’s smartphone as a notification.
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